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okay today I want to talk about what is , an important part of setting IPA , website particularly what I call a phase , one website phase one website is a , website that has the Foundation's set up , nothing fancy so you'vie got a website , that's solid you'vie got a website that , is that you can easily make changes to , you'begot a website that has the basis , solid SEO and you'vie got a website , that's responsive which mean sit looks , different on phone sand tablets and on , PCs moulding itself to fit the screen , that it's currently on so the question , is how do you actually make all of that , happen well step one is to get yourself , a word press install and the great thing , about Wardress can see it here is I , hunt it down through through Google is , that WordPress is jet is free and it's a , content management system that pretty , much everyone use sand most of the , hosting web sites like say Go Daddy which , is the one I'm I have all of my websites , on allow you to install WordPress with a , single click so you know you don't even , have to use this thing he called website , builder which cost you something you can , just do a free install of Depressant , you are ready to play so once you'vie got , Word Press however how do you make it SEO , ready and responsive and all those are , the good things well my little shortcut , website is this one he recalled , theme forest I love these guys these guys , have taken all the pain about setting up , wardress site to be responsive to , be SEO friendly and to have you know , that lovely design foundation and , they'vie done this by making their , Word Press theme sand a theme can , basically involve the design but also it , involves the responsiveness and can , involve this SEO as well , the theme is available here on theme , forest for really a couple of dollars , back in the day when I was doing this , kind of development and look here at , popular items just for a sci when I , was doing this kind of developer we'vie , spent twenty thirty thousand dollars , trying to develop something like this , and more and now you can get it for W , bucks it's just insane so once you go to , theme forest.net you click on Word Press , in this case I'just looked at popular , items you , start to see all of these different , templates that they have available which , are pretty flexible , I'vie bought quit ea few of these over , time for different clients as they just , look through and fin done that they kind , of like to look look of they are happily , specific to you know e-commerce or , mobile or entertainment or nonprofits , but I just look at the best sellers , usually and this one he called avid , I'vie actually bough ta couple of times , so let's have little look at what this , one looks like okay so uh just what I , did there once I right clicked on the , link and open the link in new tab okay , here Aim and first thing you can see , what Oman by a responsive it looks , different on a phone different on a , tablet and different on desktop , display it molds itself to take , advantage of the real estate that's , really important this particular one , also you can see it say's% responsive , and retina ready which means that you , can have different version of various , graphics to work on a retina or high , resolution slate or tablet like the , iPad's a lot of them no ware you , know at that resolution or above it will , integrate wit ha shopping cart called , Woo Commerce , so on and so forth what I'dike to do , then is hit live preview and this , actually shows you this thing inaction , and so you start seeing the actual light , of the design of this thing and what , you'll see is that it'Sgt this thing , at the top here called the slider so , that you can move images around this , particular one's got this that's called , a call-out which has really it's a nice , design look it's got you know various , little features nifty things that become , a look that then becomes available to , you for example it has something called , a portfolio a lot of them have a , portfolio which allows you to list say , clients maybe let's have look at their , grid layout so you can see here it sort , of got this nice rollover look where you , can list in this case design portfolio , stuff you'vie got galleries so that you , can list products you'vie got different , versions of blogs and headers just lots , of you know different things like , contact page slots of different options , that are include din the theme and come , pretty much pare design and of course , it's flexible so if you wanted to for , example change the color of this thing , from this green look here I'going to , press one button here the blue one and , you know straightaway the thing sort of , goes blue all the highlights are blue , the rollers have blue the titles are , blue soon and so forth so it's a very , flexible easy to use responsive ready , SEO read yin many cases a theme that you , can buy from theme forest to upload to , your Depressive and have this look , and all of those features available to , you in those first moments so I highly , recommend theme forest again not , affiliated with these guys I don'Tet , any money every time they you know , someone buys this thing I'vie just found , it to be tremendously useful to reduce , the development cost of website from , thousands of tens of thousands down to , like you know Buck's bucks you know , some of the cheaper ones I guess might , be thirty dollars that really solve all , of those coding problems for you I , should give you quick example guess , there's another one inhere called , silicon and just to show you how this , sort of works out this is the theme here , it costs$W again'm just having a , little look at how that looks with their , demo page here so again it's going to be , responsive and all the other things like , that'm going to hit layout just so , that we can see it live and you can see , all the design feature sand this one , just little bit different to what that , slider up the top design call-outs , it's got this rollover system that's , their portfolio rollover system it's got , special call-out buttons like this again , you can just change the colors by , hitting this button and suddenly , everything goes green , that's a blog post layout and that's a , portfolio layout as well now how does , this loo kin real life though well this , is the particular thing that lives , behind my website so let's have a little , look here artillery.net and what you'll , see is there's a real resemblance so , instead of having the silicon logo , you'vie got my logo instead of having the , this Green'vie set Otto blue you know , very easy things to do instead of for , example having multipurpose retina , retiring blah blah as the rollovers my , one we'vie used the same thing to say , coaching writing speaking so what'm , doing is taking those design elements , and I am making them into you know , what's relevant Tommy site for example , here's another portfolio rollover in , their case it'just demo stuff in my , case I use the same thing to roll over , to my books and then when you click on , the , it'll go straight to one of those pages , so that's how this thing looks sort of , in real life you take one of these , template sin this case it was a$W one , you buy it you upload it as a theme to , wardress site and hey presto , you'vie go tall of those design features , all the responsiveness in many cases SEO , as well built into your website with , zero cost well forty bucks , you know incredibly small costs and , amazing benefits highly recommend , theme forest
